As the 21-century unfolds; it’s becoming more and more obvious that we have moved into a ‘cyber’ world. After all, even the most socially awkward individuals among us can now reach out and touch millions of people from around the world with the same relative ease as when the pick up a telephone. In the world of radio, a Program Director now has the opportunity to put his station on the ‘net with the hopes that millions from around the world will discover their station. While few are lucky enough to hit the jackpot, Glen Gardner and the staff of WJJO Madison, WI. are one of the lucky ones who have struck pay dirt by successfully melding style, attitude and a touch of danger into a regional ‘terrestrial’ Rock station and turned it into a worldwide super-station. And the rest as they say, is cyber-history. Glen and his staff have elevated their station to #1 rated Rock station in their Arbitron market and a Top 25 ranking for time spent streaming. Not bad for a station less than 3 years old.
Categories: Conversations, Features